Automated email sequences tailored to different audience segments (e.g., new farmers, existing members, donors/partners) delivering the right information at the right time without manual sending A structured video content pipeline — capturing and uploading content from demo farms and organic farming activities on a consistent schedule
The challenge
The same handful of questions consumed most of the support team's day, and customers messaging outside office hours waited until the next morning for an answer that never varied.
What we built
ChatGPT API integration behind the WhatsApp Business API, with a custom knowledge base built from the existing FAQ, tested against real historical conversations and deployed with written documentation. Around twenty hours of design, development and testing.
